I use Design Thinking to allow a company to understand what the real problem is and how to develop desirable solutions.

Everything that is built or changed should be designed first. This is true of products, graphics, buildings, and bridges. Why would it not be true of your business?

These are the questions you should be asking:

How do I design my business?

How do I design my strategy?

How do I design my offerings?

How do I design my business' culture?

I can teach your company the methods to unleash Business Design.

What is Business Design?

“BUSINESS DESIGN is a human-centred approach to creative problem solving. It applies design methods and mindsets to business challenges. It can be effectively used to help better understand customers, create new experiences and design innovative business strategies and models.”

Definition from the Rottman School of Management at the University of Toronto

What is Design Thinking and why is it important?

Design Thinking is often made out to be some mysterious system. This is simply not true. It just happens to be a set of methods and mindsets that have not been practiced by most people.

Let us start with the definition of Design. The word is often used in so many ways.

Design - The Purposeful move from a current situation to a preferred situation.

Design Thinking is a risk mitigation system that helps companies overcome the typical human reactions to uncertainty. In the 21st century business is dealing with more uncertainty than ever.

“The ability to strategically manage ambiguity is one of the most important skills you can cultivate in an increasingly uncertain business environment.” 11 Ways Successful People Overcome Uncertainty, INC.com, Dec 29,2015

Let One BusinessDesign embed Design Thinking to your organization.